Agencies in St Helens continue to work together to try and
prevent underage people getting access
to alcohol. The aim is to reduce the impact of
crime and disorder on our communities and perhaps more
importantly to protect our young people from harm.
St Helens Council Licensing & Trading Standards Teams
together with Merseyside Police are ready to act on
information from the public to target licensed premises in the
Borough, who are suspected of selling to underage. This is a
breach of their conditions of license and will have consequences,
ranging from a fine to total loss of license.
The 'It'll Cost You' campaign posters also aim to raise
awareness of Proxy Sales. An adult purposely buying
alcohol with the intent to pass it on to a underage. This
is illegal and anyone caught, could end up with an unlimited fine
or a custodial sentence.
Common signs to look out for are:
- Groups of young people hanging around the shop door or close to
the shop approaching members of the public who then enter the
- An adult re-entering the shop just to buy alcohol after they
- Known customers making unusual alcohol purchases.
If you suspect a licenced premises of selling alcohol to under
18s, or to an adult supplying under 18s - report them to Trading
Standards on 01744 676299 or email: email@example.com including
where, when and to whom the sale was made (a description will do if
you don't have a name).
A number of partners were consulted in the development of this
campaign, including: Public Health, Trading Standards, Licensing and the Young People's Drug
and Alcohol Team.
Click on the links below the image to download the
posters in PDF.