During Spring 2017, agencies across St Helens
will be targeting adults, who buy alcohol for under 18's. Also
known as proxy sales.
The 'It'll Cost You' campaign posters aim to raise awareness
amongst young people, retailers
and adults. Selling alcohol to adults, who then pass it
on to young people is illegal and anyone caught, could end up with
an unlimited fine or a custodial sentence.
Merseyside Police and Trading Standards will be targeting
licenced premises throughout the Borough to highlight the common
signs for retailers to look out for when selling alcohol
- Groups of young people hanging around the shop door or close to
the shop approaching members of the public who then enter the
- An adult re-entering the shop just to buy alcohol after they
- Known customers making unusual alcohol purchases.
Posters and other marketing materials including, window stickers
and till wobblers will be distributed to off Licences by Merseyside Police and
Trading Standards in a bid to stamp out the problem. Trading
Standards will also be spraying a 'proxy sale' stencil at hotspot
locations to warn people that under age sales are illegal.
A number of partners were consulted in the development of this
campaign, including: Public Health, Trading Standards, Licensing and the Young People's Drug
and Alcohol Team.
Click on the links below the image to download the
posters in PDF.
Poster aimed at Young
Poster aimed at
Poster aimed at Adults