During Spring 2017, agencies across St Helens will be targeting adults, who buy alcohol for under 18's. Also known as proxy sales.

The 'It'll Cost You' campaign posters aim to raise awareness amongst young people, retailers and adults. Selling alcohol to adults, who then pass it on to young people is illegal and anyone caught, could end up with an unlimited fine or a custodial sentence.

Merseyside Police and Trading Standards will be targeting licenced premises throughout the Borough to highlight the common signs for retailers to look out for when selling alcohol including:

  • Groups of young people hanging around the shop door or close to the shop approaching members of the public who then enter the store;
  • An adult re-entering the shop just to buy alcohol after they have left;
  • Known customers making unusual alcohol purchases.

Posters and other marketing materials including, window stickers and till wobblers will be distributed to off Licences by Merseyside Police and Trading Standards in a bid to stamp out the problem.  Trading Standards will also be spraying a 'proxy sale' stencil at hotspot locations to warn people that under age sales are illegal.

A number of partners were consulted in the development of this campaign, including: Public Health, Trading Standards, Licensing and the Young People's Drug and Alcohol Team.

 Click on the links below the image to download the posters in PDF.

       Proxy YP                        Proxy Retailer                         Proxy Adult

    Poster aimed at Young People                         Poster aimed at Retailers                                 Poster aimed at Adults