Agencies across St Helens will be targeting adults,
who buy alcohol for under 18's. Also known as proxy sales.
The 'It'll Cost You' campaign posters aim to raise awareness
amongst young people, retailers
and adults. Selling alcohol to adults, who then pass it
on to young people is illegal and anyone caught, could end up with
an unlimited fine or a custodial sentence.
Trading Standards will be targeting licenced premises throughout
the Borough to highlight the common signs for retailers and
residents to look out for when selling alcohol including:
- Groups of young people hanging around the shop door or close to
the shop approaching members of the public who then enter the
- An adult re-entering the shop just to buy alcohol after they
- Known customers making unusual alcohol purchases.
If you suspect a licenced premises of selling alcohol to under
18s, or to an adult supplying under 18s - report them to Trading
Standards on 01744 676299 or email: firstname.lastname@example.org
A number of partners were consulted in the development of this
campaign, including: Public Health, Trading Standards, Licensing and the Young People's Drug
and Alcohol Team.
Click on the links below the image to download the
posters in PDF.